Evaluation Services that Drive Impact, Insight and Innovation – The Evaluator UK

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At The Evaluator, we offer a comprehensive suite of evaluation services tailored to the needs of UK organisations across the cultural, community, and public sectors. From project evaluation and social return on investment to bespoke evaluation frameworks and digital tools, our work is designed to generate actionable insights and support real-world impact. Whether you’re measuring change, improving delivery, or strengthening your case to funders, we help you tell your story with clarity, confidence, and evidence. Explore our services to see how evaluation can drive your mission forward.

Our services

Project Evaluation

The Evaluator takes a strategic and insightful approach to project evaluation, ensuring that data collection is not just a process but a tool for real impact. We go beyond ticking boxes, focusing on gathering meaningful insights that help shape and strengthen organisations. By balancing efficiency with depth, we ensure that every piece of data serves a clear purpose—helping organisations to understand their audiences, measure success, and identify opportunities for growth. Our evaluations are not just about reporting results; they are about guiding future decisions, making sure that each project reaches its full potential.

At the core of our approach is a commitment to making evaluation both practical and powerful. We recognise common challenges, such as time constraints and survey fatigue, and address them with streamlined, intelligent methods that prioritise quality over quantity. Our focus is not on overwhelming organisations with data but on ensuring that insights are actionable and drive meaningful change. Crucially, we believe that data should never sit unused in reports—it should actively shape the future. Through our work, we help organisations remain relevant, responsive, and ready to grow, turning evaluation into a dynamic force for progression.

Evaluation Frameworks

At The Evaluator, we create evaluation frameworks that are clear, strategic, and designed for real-world impact. Our frameworks are not just documents—they are roadmaps that guide organisations in measuring success effectively and meaningfully. We take a tailored approach, ensuring each framework aligns with an organisation’s goals, values, and ambitions. By identifying the right metrics and methods, we help organisations track progress, demonstrate value, and make informed decisions. Our focus is always on creating frameworks that are practical, easy to use, and capable of driving real learning and improvement.

What sets our evaluation frameworks apart is our ability to balance rigour with usability. We strip away unnecessary complexity and provide structured, accessible tools that make data collection and analysis seamless. We ensure that organisations don’t just gather data but use it to reflect, adapt, and grow. Our frameworks give teams the confidence to evaluate their work effectively, turning insights into action. By embedding evaluation at the heart of a project, we empower organisations to make a lasting impact, proving not just what they have achieved but how they can achieve even more.

Social Return on Investment

At The Evaluator, we design Social Return on Investment (SROI) projects that go beyond the numbers, capturing the full impact of an organisation’s work. We take a rigorous yet accessible approach, translating complex data into clear, compelling insights that showcase both financial and social value. Our method goes beyond traditional reporting, helping organisations quantify the wider benefits they create—whether that’s improving wellbeing, increasing opportunities, or strengthening communities. By working closely with organisations, we ensure that our SROI projects reflect their unique impact, providing the evidence they need to demonstrate their value with confidence.

Our expertise lies in making SROI both meaningful and actionable. We don’t just calculate figures; we tell the story behind them, ensuring that social impact is fully recognised and understood. Our process helps organisations to identify where they are making the biggest difference and where they can maximise their impact even further. With a focus on clarity and strategic insight, we provide organisations with the tools needed to communicate their value to funders, stakeholders, and communities. Through our SROI projects, we empower organisations to strengthen their case for support, enhance decision-making, and drive lasting, positive change.

Impact Evaluation

At The Evaluator, we deliver impact evaluations that go beyond surface-level reporting to uncover the true effects of a project or programme. Our approach is rooted in clarity, relevance, and depth, ensuring that organisations can confidently demonstrate the differences they are making. We design evaluations that capture both the tangible and intangible outcomes—whether it’s shifts in attitudes, improvements in wellbeing, or long-term societal benefits. By using robust methods tailored to each organisation’s needs, we provide meaningful insights that highlight successes, identify areas for growth, and support future planning.

What sets our impact evaluations apart is our ability to turn data into compelling narratives that resonate with stakeholders. We go beyond simply measuring change; we help organisations to understand why and how change happens. Our evaluations provide actionable insights, helping teams refine their strategies and amplify their impact. With a focus on practical recommendations, we ensure that evaluation is not just a retrospective exercise but a forward-thinking tool for learning and development. Through our work, we help organisations strengthen their impact, communicate their value effectively, and drive meaningful, lasting change.

Process Evaluation

At The Evaluator, we specialise in process evaluations that provide organisations with a clear understanding of how their work is being delivered and where it can be optimised. Our approach focuses on uncovering what’s working well, identifying challenges, and refining processes to maximise effectiveness. By examining implementation, decision-making, and operational dynamics, we help organisations strengthen their approach in real-time rather than waiting until a project’s end. Our evaluations are designed to be practical and insightful, offering clear recommendations that enhance efficiency, improve delivery, and ensure resources are being used to their full potential.

What makes our process evaluations stand out is our commitment to making them both reflective and action-driven. We don’t just map out workflows—we identify opportunities for streamlining, innovation, and growth. We work closely with organisations to ensure that their processes are not only effective but also sustainable and scalable. By embedding evaluation within delivery, we enable teams to adapt quickly, build resilience, and drive continuous improvement. Our evaluations turn operational insights into strategic advantages, helping organisations refine their work, strengthen their impact, and deliver with even greater confidence.

The Returns Recipe – NPO Data Return Service

 

The Evaluator’s NPO Return Process is a game-changing solution for National Portfolio Organisations navigating the complexity of Arts Council reporting. Designed specifically to reduce stress, save time, and boost confidence, this tailored service transforms data return from a chore into a powerful planning tool. By blending clarity, consistency, and deep understanding of the sector, The Evaluator ensures that your data returns and submissions not only meet compliance but also tell a compelling story about your impact, reach, and growth. From audience figures to workforce data, every part of the process is handled with care, strategic insight, and a sharp eye for detail.

What sets this service apart is our personal touch and sector-savvy approach. The Evaluator doesn’t just process your data—we help you make sense of it. This hands-on support includes clear templates, one-to-one advice, and optional additional analysis that turns raw numbers into meaningful insights for funders, boards, and teams alike. Whether you’re a seasoned NPO or new to the process, this service empowers you to submit with confidence, learn from your data, and use it to shape your future. It’s not just about returns—it’s about unlocking your organisation’s potential.

72 Seasons

72 Seasons is a beautifully creative project designed to deepen our connection with nature while enhancing wellbeing. Originally conceived as a research initiative by Kirsty Rose, founder of The Evaluator, it began as an exploration of how noticing small, seasonal changes can positively impact how we feel. Inspired by the ancient Japanese natural calendar of 72 micro-seasons, the project now presents a uniquely British take on these ever-shifting cycles of nature. Every four to five days, a new “season” emerges, inviting people to slow down, observe, and appreciate the subtle transformations happening all around them. Through social media, storytelling, and creative prompts, 72 Seasons encourages participants to engage with the world in a mindful, immersive way—whether that’s through photography, drawing, journaling, or simply taking a moment to notice.

At its heart, 72 Seasons is a co-created experience, shaped by the insights and observations of a dedicated community of seasonal seekers. This collaborative spirit has been integral from the start, with volunteers helping to define and refine the seasons through shared experiences and reflections. The project has evolved to be both a personal and collective journey, sparking curiosity and creativity in those who take part. People engage with it in different ways—some following along online, others using it as a guide for personal exploration or research into climate patterns. It’s a celebration of creativity, connection, and nature’s rhythms, offering a fresh perspective on the changing world around us. More than just a calendar, 72 Seasons is a movement—one that invites people to pause, notice, and find joy in the beauty of everyday nature.

Volunteer App

In 2024 we have been working on a co-created volunteer app, developed in collaboration with a volunteer in a professional capacity. Inspired by the Wilder Walkmill project and the historical Miners’ Tally Check System, this app modernises an age-old safety and tracking method. Just as colliers once checked in and out with pit checks, volunteers now create a virtual ‘tag’, recording their time and experiences on-site. This ensures project staff can keep track of volunteers for safety, support, and engagement, while also capturing rich qualitative data about their experiences. More than just a digital tool, this app is a testament to co-creation, heritage, and innovation, demonstrating how past practices can inspire future solutions. By integrating real-time feedback, this app enhances volunteer experience, strengthens project evaluation, and provides funders with invaluable insights, making it a game-changer for future community-led projects.

Miners’ tally checks were an essential safety system used in coal mines to track which workers were underground at any given time. Each miner had two identical checks—often made of brass, zinc, or aluminium—one handed in at the start of a shift in exchange for a lamp, and the other kept with them. This system ensured that in the event of an accident, supervisors could quickly identify who was still inside the mine. The checks came in various shapes and designs, sometimes featuring the miner’s number or the colliery’s name, making them a practical yet deeply personal part of mining history.

Data Dashboards and Organisational Evaluation – (coming soon)

Process evaluation

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Process Evaluation

At The Evaluator, we specialise in process evaluations that provide organisations with a clear understanding of how their work is being delivered and where it can be optimised. Our approach focuses on uncovering what’s working well, identifying challenges, and refining processes to maximise effectiveness. By examining implementation, decision-making, and operational dynamics, we help organisations strengthen their approach in real-time rather than waiting until a project’s end. Our evaluations are designed to be practical and insightful, offering clear recommendations that enhance efficiency, improve delivery, and ensure resources are being used to their full potential.

What makes our process evaluations stand out is our commitment to making them both reflective and action-driven. We don’t just map out workflows—we identify opportunities for streamlining, innovation, and growth. We work closely with organisations to ensure that their processes are not only effective but also sustainable and scalable. By embedding evaluation within delivery, we enable teams to adapt quickly, build resilience, and drive continuous improvement. Our evaluations turn operational insights into strategic advantages, helping organisations refine their work, strengthen their impact, and deliver with even greater confidence.

We know that setting up new teams can be tricky at first, and have developed tools which not only evaluate projects, but also help you during the project itself. We offer the following, in larger projects, to keep you on track:

Monitoring support and tools

Monitoring your activity is essential because it ensures that your efforts are making an impact and that you’re using your resources effectively. Without a clear way to track progress, it’s easy to lose sight of what’s working well and where adjustments are needed. That’s why we provide monitoring spreadsheets that offer a quick, at-a-glance overview of key metrics, making it simple to see trends, spot challenges, and identify opportunities for growth. These tools help you stay focused, prioritise your time and energy, and make informed decisions based on real data. Whether it’s tracking outputs, engagement, or project milestones, our monitoring systems empower you to stay on course, adapt when needed, and ultimately achieve greater success.

Innovative process measurement

The Reflex Survey system designed by The Evaluator is a brilliantly simple yet highly effective way to track team progress in real-time. By implementing regular self-assessment measures, the programme team can quickly reflect on their work, providing a gut-reaction assessment rather than an over-analysed response. This allows for a more accurate and honest snapshot of how the project is evolving. The inclusion of the Forming, Storming, Norming, and Performing (FSNP) framework ensures that team dynamics and project challenges are recognised, allowing leadership to identify patterns, pinpoint challenges, and celebrate progress. By aligning these team insights with feedback from the board and steering group, the Reflex Survey ensures a balanced, multi-level perspective on the programme’s development.

One of the most powerful aspects of this system is its flexibility and responsiveness. Unlike traditional assessments that assume linear progress, the Reflex Survey acknowledges that teams may move back and forth between phases, adapting to new challenges as they arise. The data from the team’s assessments demonstrates this in action – here is an example “an initial dip in scores reflects the complexity of external challenges, while the sharp rise to ‘norming’ in January highlights the team’s resilience and adaptability.” This real-time insight allows for targeted support, proactive problem-solving, and a deeper understanding of team dynamics, making it an invaluable tool for monitoring project health and guiding strategic decisions.

 

 

Whether you’re just starting out or looking to strengthen an existing project, our process evaluation tools are designed to support you every step of the way. We bring clarity, insight, and momentum—helping your team stay aligned, adapt quickly, and deliver impact with confidence. If you’re ready to gain a deeper understanding of how your work is unfolding and how it can be even more effective, we’d love to talk. Get in touch with us today – info@theevaluator.co.uk or call 01756 532 538, to explore how we can tailor our approach to fit your needs and elevate your project from the inside out.

 

Simple evaluation you can do yourself – Three tips to do your own evaluation

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Sometimes we get asked to quote for projects and the project is quite small, or the project team is quite small. They don’t have a large budget and although we’re always great value for money, sometimes it’s better to spend the money on delivery.

Our Director, Kirsty, used to run small projects like this and always carried out her own evaluation. She used this knowledge to create ‘The Evaluator’ and wanted to put together a guide for someone who has got a bit of public funding and a small project (maybe £50,000 or less).

If your project is small we recommend you do your own evaluation. There are always exceptions to the rule however and sometimes the project has a strong learning objective, which makes an evaluation particularly appropriate, but as a guide – that’s what we’d recommend.

Say you are running a project and you’ve got, for example  £35,000 worth of funding -how would you attempt to evaluate that? There are some really very simple things that you could do, as follows:

Idea 1: Have an internal focus group.

For example, you might put a meeting together and the three or four people who have been running the project and working on most of the tasks, might sit down and answer these three questions:

What went really well?

What surprised you about the people taking part?

What would you do differently?

Just that alone – having a discussion and applying it, is a really good start.

Idea 2: Mini data analysis.

You keep a note of attendance at events and look to see which days are busiest and do more of them.

Idea 3: Mini research interviews.

Ask the people taking part what they have enjoyed the most – then plan to repeat that for new people.

The important thing is to not see ‘evaluation’ as a big scary thing, but to see it as ‘how can we use the knowledge or information we have to improve’.

Good luck!

Meet Our Intern – Nadia

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Nadia stands in front of the Sydney opera house at night with a dark blue sky My name is Nadia and I am excited to announce myself as the newest intern here at The Evaluator.

A bit about me: I’m currently studying Economics at the University of Liverpool, where I’ve developed an interest in Data analytics and statistics.

This internship presents an incredible opportunity for me to dive deeper into my interest of data analytics and apply the theoretical knowledge I’ve gained in a practical setting. What appeals to me about The Evaluator specifically is their core value of being creatively simple, I think the focus of anyone who handles data should be to ensure that any data can be easy enough for the average person to understand and useful enough that it can help them view their project or business in a way they may not have before.

Outside of studying my interests include music, film and travelling. In fact, I recently just spent 6 months living and travelling in Australia. I spent a semester studying in Melbourne and the rest of my time travelling across the east coast – I think my favourite memory from travelling abroad would be getting to go to the Melbourne Grand prix and meeting Daniel Riccardo as I’m a big fan of his. That or being chased by a possum was a fun memory also.

During my internship with The Evaluator my goal is to develop my data and report writing skills, both of which I feel I have already made a start on in the 2 months since I have been here. I’m excited to go forward and see what the new year has in store and I can’t wait to see what I can learn from Kirsty and the team.

 

Evaluation in Action: This is Nelson facilitation

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Reflection sessions can be a really important part of the package that we offer to clients, in terms of evaluation services.

Encouraging people to think back and spend a little time being in a more reflective state of mind can be a great way to improve your work over time. Having discussions about what has gone well, what could be done better and bouncing ideas off your peers and colleagues can reveal some great next steps.

One example is the facilitation we carried out recently for a town deal project. We went to a beautiful venue in the hills and had an ‘away day’ with the whole team. It was very helpful to bring together people who work at all different levels of their organisations. In fact, on this day, it wasn’t just people from all different levels but people from three different key organisations who came together.

At this session we asked ‘what do we know now that we didn’t know a year ago?’ This question can help people to understand their learning during the work they have been doing.

The day helped to:

  • Reflect
  • Reinforce what they knew
  • Build relationships
  • Plan new work together

Some of the most important decisions that came out of that day were really simple. In fact,  the partnership was taking over a new venue and hoped to all work from that venue one morning a week. Two of the organisations had chosen a morning and, on the day, it was realised that it was not a good fit for all three organisations and so a simple shift, right at the beginning, before it got bedded into diaries, would make a big difference to that project.

There were other really important improvements made, such as deciding together ‘how often shall we have a conversation?’ and ‘should it be on slack or more formal?’ ‘How do we keep in touch? Little and often?’(Rather than it being big, planned meetings) and ‘how can we coordinate programming more effectively?’

You don’t always know what’s going to come out of a reflection session but encouraging other people who are taking part in the program, to listen to other people’s thoughts and reflections, gives ideas some space to bounce around and improve.

When we facilitate something like this, we also spend a lot of time making sure that everyone gets a chance to use their voice. There is a concept of the HIPPO voice being the most often heard (Highest Paid Person in The Organisation) and the more senior people tend to be better at speaking up.

As passionate devotees to democracy we also want to hear from people who are more junior or merely just shy in general. Their knowledge and life experiences are really valuable.

The way we go about this is we plan a lot of activities and games which not only make the day fun and make time pass quickly, but they also give everyone a chance to speak.

Our facilitation days do get booked up quite quickly so if you are looking for an evaluation to include every voice – please get in touch.

New Client: Heritage Crafts

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The Evaluator is delighted to be working with a new client, Heritage Crafts.

Heritage Crafts is the national charity for traditional heritage crafts in the UK. Working in partnership with the government and key agencies, they provide a focus for craftspeople, groups, societies and guilds – as well as individuals who care about the loss of traditional crafts skills. They work towards a healthy and sustainable framework for the future.

Heritage Craft’s charitable purpose is to advance public knowledge and appreciation of traditional and heritage crafts in particular, but not exclusively, through education, advice and training.

They describe themselves as:

“Heritage Crafts is the national charity for traditional heritage crafts. Working in partnership with Government and key agencies, we provide a focus for craftspeople, groups, societies and guilds, as well as individuals who care about the loss of traditional crafts skills, and work towards a healthy and sustainable framework for the future.

We are a UNESCO accredited NGO for Intangible Cultural Heritage and advocated for UK ratification of the 2003 UNESCO Convention of the Safeguarding of Intangible Cultural Heritage, which was announced by the UK Government in December 2023.”

Shaping a Resilient Future for Heritage Crafts is a project designed to build the resilience of the organisation. Heritage Crafts has grown rapidly over the last four years and is also at the end of a period of change – moving from trustee led to having paid staff.

This project will run for two years and is funded through the National Lottery Heritage Fund. It will focus on governance, fundraising and broadening the offer of support to a wider range of people, including under-represented communities.

The Evaluator is looking forward to working with and evaluating the Shaping a Resilient Future for Heritage Crafts project.

You can find out more about the organisation here https://www.heritagecrafts.org.uk/

NEW CLIENT: APPLE DAY

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The Evaluator is delighted to be working with a new client, Apple Day.

The Apple Day project is being run by Larksfoot CIC (Community Interest Company) who are based in the North Pennines Area of Outstanding Natural Beauty. The CIC operated out of Leighton Hall.

You can see more about Larksfoot here and more about Leighton Hall here.

The project is an educational programme centred around the heritage of Apple Day.

Apple Day was initiated by Common Ground (you can read more here) on 21 October 1990 at an event in Covent Garden, London, and has been celebrated in each subsequent year.

Common Ground describe the day as a way of celebrating and demonstrating that variety and richness matter to a locality and that it is possible to affect change in your place. Common Ground has used the apple as a symbol of the physical, cultural and genetic diversity we should not let slip away. In linking particular apples with their place of origin, they hope that orchards will be recognized and conserved for their contribution to local distinctiveness, including the rich diversity of wildlife they support.

Apple Day being celebrated in October is connected to how August – November is usually the biggest time of year for apples, during the autumn season, especially in the Northern Hemisphere.

The team at Larksfoot are working with groups of children aged 4 to 11 who will take part in educational activities, regarding apples, linking back to the Victorian heritage of the site. At the end of the programme there will be a celebrational day that links to the 20th of October Apple Day, which historically used to be important in the AONB North Pennine area.

We are looking forward to evaluating the outcomes, which are targeted around enjoyment, play, fun and heritage and will also encourage people from lower income backgrounds to participate.

 

NEW CLIENT: ADDERS UP

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The Evaluator is delighted to be working with a new client -Adders Up.

Based in the North Pennines Area of National Beauty, this three-year project is funded by The National Lottery Heritage Fund and Northumbrian Water Branch Out Fund.

Adders, also known as Vipera berus, are a crucial part of the ecosystem.  Like many species, they face numerous threats from habitat loss, climate change, and human activities. The North Pennines National Landscape team, running the project, work to conserve and enhance the natural beauty of the area and will use their expertise to carry out activities designed to protect a species under threat. A recent survey that monitored adder sites across the UK, suggested that all small adder populations could be extinct by 2032.

Using groups that have the same landscape in common – such as walkers, runners, bird watchers and photographers, the project will raise awareness of Adder habitats and misconceptions, helping them to thrive. The project will also develop community events to promote the conservation of adders across various mediums, involving Volunteers, Artists, Landowners, Farmers, Vets and also Parents and Children to learn, share and disseminate knowledge which supports the conservation of the land and the species.

The Adders Up project hopes to change attitudes towards the adder through conservation and engagement activities and also events (open to all) and will focus on nature recovery and helping people to make an emotional connection with nature.

We are looking forward to evaluating the impact that this project has on people’s attitudes to conservation and the adders themselves.

You can find out more about the Adders Up project and how to get involved here.

NEW CLIENT: PRESTON PARK

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The Evaluator is delighted to be working with a new project and a new client – Preston Park Museum. This House Sparks Joy: Decluttering Preston Park Museum is a heritage project, funded by the National Lottery Heritage Fund, as part of their ‘Dynamic Collections’ initiative. The project involves moving objects from an offsite store to a new onsite open store, where the public can view the ‘behind the scenes’ processes of cleaning, conservation, and preparation. It also focuses on developing a sustainable approach to rationalising the collection, which encourages community input into decision-making about objects.

The reason this project is called This House Sparks Joy is that it is inspired by the Marie Kondo book –  The Magic of Tidying Up. This book explains how individuals can declutter their homes by only keeping the things that spark joy.

Now imagine all of that being translated to a museum. In fact, museums cannot keep everything forever because storing items requires not only care and attention but also mending, regular checks, cleaning and much  more behind the scenes than you may think.

So how do you make choices about what to keep, what to display and what to move on? How do you make sure that those difficult choices are made, whilst also listening to the voices of your community?

“Preston Park Museum & Grounds has been awarded £237,000 of National Heritage Lottery Funding as part of the Dynamic Collections Project. Thanks to National Lottery players, we are able reshape and improve the management of Preston Park Museum’s collection, whilst also evolving to meet the changing needs of the communities around us, and to reflect more people’s history and experiences.

The two-year project will help bring hundreds of unseen local objects, on display, in an interactive and visible store. Preston Park Museum currently has over 100,000 objects in its collection, with less than ten percent on display for public viewing. Working hard behind the scenes to uncover and bring to life the stories of the people and objects from across the Tees Valley, is over 35 volunteers.”

The museum explains.

You can read more about the project here

DATA DRIVEN DECISIONS

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June is a busy month for our team as it is when we make all the data-driven decisions for the National Portfolio Organisations (NPO) funded by the Arts Council.

We offer an affordable service to help organisations collect all the data they need during the year for the Arts Council. We also help them import it into the funder’s portal, which opens between April and June. Whilst we are then  assembling all of the data, ready to fill in the portal, we analyse and report on all the data for the organisations, to enable them to make data-driven decisions. This is when we bring the data to life. Our data-driven decisions take the form of a team presentation followed by a report. We share trends shown over time, outputs, audience information and artist voices. We anonymise and share any staff issues and also provide staff and board demographic profiles. We look at ideas and spaces where organisations could shout about the great work they are doing (or do more of) alongside ways to improve. Some include practical operational tips to make sure organisations are using their limited resources and limited staffing in the best possible way, i.e. the most efficient way. The beauty of these presentations is that they are data-led and we don’t know what we will find until we analyse the information.

What is an NPO? The Arts Council explains “National Portfolio Organisations are leaders in their areas, with a collective responsibility to protect and develop our national arts and cultural ecology. Public investment brings public accountability, for us and for the organisations we invest in, and this is reflected in our expectations.”

Organisations do have to be accountable in terms of detailed data. It can be quite tricky to understand the requirements too, for example, in 2024/2025 there have been a lot of changes, with the launch of a new system for one part of data collection, called ‘Illuminate.’

The Evaluator has been offering this service for a number of years, and our NPO cohort has grown significantly since 2023. We love working with arts organisations to make sure we figure it out for them. The Arts Council is keen for organisations to use their own data more, so it’s a win-win relationship.

Are you  an NPO organisation who has recently been through a challenging time in finding data, assembling the right information and putting all your data into the portal when it opened? If so then why not give us a call? We might be able to help you and it is much better value than you might expect. In fact, our packages have a standard cost of £2,400 plus VAT each year. You can call us on 01756 532 538 or email info@theevaluator.co.uk

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